About Super Cognitive
We Have Spent Twenty Years Helping Enterprise Companies Sell More Effectively.
Super Cognitive is the next step in that work — applying the same principles that transformed online sales to the live sales floor.
The Through-Line
From digital sales augmentation to live sales intelligence
For years, the problem in enterprise commerce was this: customers needed confidence to buy high-value, complex products online — and the technology to give them that confidence didn't exist yet. We built it.
Product configurators that let customers build exactly what they wanted, see it in photorealistic detail, and purchase with confidence. Visual commerce infrastructure deployed at Fortune 500 scale — across furniture, building products, kitchen & bath, industrial equipment, and luxury goods — producing measurable lifts in conversion rate, average order value, and return reduction.
The underlying principle was always the same: give people the right information, in the right form, at the right moment in the buying process — and they buy more, buy better, and come back.
Super Cognitive applies that same principle to the live sales floor.
The information problem is the same. The customer standing in front of a car salesperson or a Home Depot associate has the same needs as the customer configuring a product online: they need accurate information, matched to their specific situation, delivered before they lose confidence and walk away.
What's different is the medium. We have moved from screens to conversations. The intelligence is now delivered in real time, through an earpiece or a tablet, grounded in a knowledge base that builds itself from every interaction the team has ever had.
Twenty years of making sales processes smarter. Now applied to the floor.
Ben Houston — Founder
Ben Houston has spent his career building technology that makes complex, high-value sales more effective — at scale, for major enterprise companies, with measurable results.
At Threekit, Ben founded and led the company that raised $65 million and built the visual commerce platform used by Crate & Barrel, Jacuzzi, Milwaukee Tool, Steelcase, Ralph Lauren, Masonite, Andersen Windows, Home Depot suppliers, and dozens more Fortune 500 companies. The platform augmented high-value sales processes with AI-powered product visualization and configuration — giving customers the confidence to commit to complex, custom purchases online. Conversion rates went up. Returns went down. Sales cycles shortened.
This is the playbook Super Cognitive brings to the live sales floor.
A Track Record in Enterprise Sales Technology
Building technology that changes sales outcomes
The question Ben has always been working on is: what does the customer need to know to buy, and how do you get it to them at the right moment?
Online, the answer was visual configuration and accurate imagery — showing customers exactly what they'd get before they committed. Super Cognitive's proactive knowledge engine applies the same logic to live conversation: surface what the customer needs to know, exactly when the conversation creates the need for it.
Real clients. Real verticals. Measurable results.
The experience behind Super Cognitive spans every major category where high-value, considered purchase decisions are made:
- Furniture and home furnishings — Crate & Barrel, Steelcase, Herman Miller, LoveSac
- Building products — Masonite, Andersen Windows, Therma-Tru, Kohler
- Industrial and professional tools — Milwaukee Tool, Ryobi, Caterpillar, Club Car
- Kitchen, bath, and appliances — Jacuzzi, De'Longhi, Sloan
- Luxury and apparel — Ralph Lauren, Louis Vuitton, Berluti, Tailored Brands
- Sporting goods and outdoor — TaylorMade, YETI
Reliable Software, Delivered at Scale
Not prototypes. Production systems.
Fortune 500 companies don't tolerate downtime, data loss, or systems that work in demos but fail under real load. The platforms Ben has built have operated at enterprise production scale — millions of product configurations, hundreds of integrations, global deployments — without the operational overhead of bespoke infrastructure.
Super Cognitive is built to the same standard. The audio transcription pipeline is optimized for ultra-low latency under real-world conditions. The knowledge engine is designed to handle high-volume, continuous ingestion. The platform is cross-device, reliable, and built to work at the scale of large retail and dealership operations from day one.
The technical foundation
Ben is a co-creator of Deadline, the render farm management system acquired by Amazon and now running as AWS Deadline Cloud — a platform that became the production standard for Hollywood VFX, trusted by every major studio.
He is a long-time contributor to Three.js and co-author of the glTF standard at the Khronos Group — the open web format that is now the universal language for 3D content on the web.
This is not a team that ships MVPs and hopes for the best. Super Cognitive is built by people who have delivered complex, mission-critical software to demanding enterprise clients — and know what it takes to earn and keep that trust.
We Know How to Work With Customers
Enterprise software fails more often from poor implementation than poor technology. The team behind Super Cognitive has deployed complex systems into real enterprise environments — navigating IT requirements, integrating with legacy systems, training sales teams, and iterating based on what actually happens when the product meets the floor.
We don't hand customers a product and disappear. We work with them to define what success looks like, instrument the deployment to measure it, and stay engaged to ensure the outcomes are real.
What working with us looks like
- A pilot deployment scoped to one location or one team — enough to see real signal without committing the whole organization
- Metrics defined up front: what does a successful deployment look like in your environment?
- Integration with your existing CRM, inventory system, and sales process — not a replacement, an augmentation
- Ongoing calibration of the knowledge base and nudge model based on what the data shows is working
- A partner with skin in the game — we succeed when your sales outcomes improve
Trusted by Enterprise Companies Across Every Major Sales Category
Ready to See What This Looks Like in Your Environment?
The best conversations start with your specific situation — your industry, your team, and the sales outcomes you're trying to move. Book a demo and we'll show you exactly how Super Cognitive applies to your floor.